What Real Estate Agents Ought to Know About Home Staging

The home staging concept is a relatively new concept in most real estate markets, not just here in Australia, but in all but a few international property markets as well.

Moreover, many agents have not yet even heard of the term and plenty who have are very skeptical of any value in the service, perceived or otherwise. Yet whether as an agent you believe in it or not, there is a select group of professional and savvy Australian agents, who are strong advocates of making professional staging services available to their clients.

Not convinced? Don’t take my word for it. Australia’s leading real estate website discusses at some length the benefits of staging a home to suit potential buyers, in addition to offering a few tips to home owners thinking of taking the plunge and listing in the Australian property market. CNN Money, an internationally recognized financial news service also advises home owners to pay special attention to their home’s selling appeal especially in a flat property market. starting a home staging business

Let me share with you some of the most common questions real estate agents ask when considering home staging.

What is Home Staging?

In a nutshell, home staging is the term used to describe the process of redecorating a property to be listed or indeed one that is already listed on the For Sale market.

Now sometimes it’s just a matter of re-using what the homeowners already owns. Other times it can mean bringing in new furnishings to present a home that is more in keeping with a home’s high end asking price. Most home staging projects are somewhere in between that though. It’s very different to interior decorating or interior design. Home staging involves making simple and inexpensive, cosmetic changes to a home’s decor. Interior design, involves making changes to a home’s floor plan usually at considerable cost. Interior decorating involves decorating a space to suit the homeowner’s personal lifestyle and taste.

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